Meetric vs Gong

GDPR breakdown - Meetric vs Gong

1. Data Storage and Processing Location

• Gong: As a U.S.-based company, Gong stores and processes data in the United States, which requires European companies to comply with international data transfer regulations under GDPR. This includes using Standard Contractual Clauses (SCCs) and conducting a Transfer Impact Assessment (TIA) to ensure compliance, which can increase administrative burdens and legal risk.
• Meetric: As a Nordic company with data processing and storage in Europe, Meetric eliminates the need for international data transfers. This means that Nordic and European companies can avoid complex compliance requirements for data transfers outside the EU, simplifying GDPR adherence and reducing the risk of legal complications.

2. Protection Against Foreign Governmental Access

• Gong: Due to U.S. regulations, there’s a potential risk of access to data by U.S. authorities under certain circumstances, which can raise data privacy concerns. This risk requires European companies to implement additional safeguards like data encryption and pseudonymization to protect data from potential foreign access.
• Meetric: Operating within the EU means that Meetric is subject to GDPR’s stringent data protection standards, and data is less exposed to foreign government access. This aligns better with GDPR’s intent to secure EU citizens' personal data and reduces the need for complex protective measures.

3. Compliance and Risk Management

• Gong: To comply with GDPR, European companies using Gong must implement SCCs, assess risks related to U.S. data transfer laws, and maintain comprehensive documentation. These compliance steps can be resource-intensive, especially for smaller organizations.
• Meetric: Meetric’s fully EU-based operations simplify compliance, as there is no need for additional international data transfer agreements or assessments. Companies can therefore streamline their risk management processes and spend less time on legal and administrative tasks related to data protection.

4. Customer Trust and Data Privacy

• Gong: As a U.S.-based company, Gong's reliance on cross-border data transfers may raise concerns for privacy-focused customers within the EU. Customers are increasingly aware of data privacy issues, and having data processed outside of the EU may impact their perception of trust.
• Meetric: With Meetric’s commitment to keeping data within European borders, companies can provide customers with assurance that their data is fully protected under GDPR regulations. This European data residency can enhance customer trust, particularly for clients who prioritize data security and privacy.

5. Cost and Operational Efficiency

• Gong: For companies using Gong, there are potentially higher costs and time investments related to maintaining GDPR compliance due to the added complexity of international data transfers. This includes legal consultations, risk assessments, and possibly implementing additional security measures.
• Meetric: With Meetric, companies can benefit from reduced operational costs and a more efficient compliance process, as data residency within Europe simplifies GDPR adherence. This allows companies to allocate resources more effectively while ensuring compliance.

Conclusion: Key Advantages of Meetric for Nordic Companies

By choosing Meetric, a Nordic alternative with full European data residency, companies can gain the following benefits:

• Simplified GDPR compliance without the need for international data transfer clauses or additional security measures.
• Enhanced customer trust by ensuring data is handled exclusively within the EU, protected from potential foreign governmental access.
• Cost savings and operational efficiency through streamlined risk management and compliance processes.

For Nordic and European companies focused on data privacy, Meetric offers a GDPR-aligned, privacy-friendly solution that minimizes legal risk and administrative burden, making it a highly suitable alternative to Gong for conversation intelligence needs.