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Everything you need, collected to make sure you are GDPR & SHREMS II compliant and in good hands.

Any change will be notified prior to change to any affected parties 8 weeks in advance. Any change is officially tracked in change log.

Privacy Policy

Within this policy we would like to inform you about what purpose and to what extent we collect your personal information while using our website and other digital channels that Pitchflow AB are in control of.

The terms of this policy is valid from 2020-08-18 and until further notice. This policy will be reviewed at least once per year, whereas any affected individuals that has their personal information processed by Pitchflow AB will be contacted and informed about any changes made to this policy.

For further questions regarding this policy, processing of personal information or having your personal information updated or corrected, please contact Pitchflow AB at address Drottninggatan 55, 111 21 Stockholm, phone: +46 8 505 721 00 or via email; .

Data controller

Pitchflow AB, hereinafter referred to as “the Company”, is personally responsible according to GDPR for processing of personal information.

The Company cares about you and your personal integrity while visiting the website and the social media platforms that the Company uses (see a complete list under section “Links and external websites”). We are responsible for ensuring that the personal information collected by us is only used for its intended purpose. We will protect your personal information against unauthorised access and use.

Below is a summary of our obligations and your rights as a personal information provider.

Processing of personal information

For us to be able to answer certain questions or fulfill a request from you, certain personal information must be provided such as name, address, company, email or phone number. The information you provide us with is used to process your requests and/or to fulfill the service or information you have requested.

We also process data that have been registered automatically during your visit as well as information collected from our website that requires an interaction (see “cookies and logs”).

Personal information may be transferred to companies within the Company’s group. Other companies within the Group may individually be responsible in accordance with the terms and conditions applicable to each service or function and according to national law applicable to such company.

Personal information might be provided to subcontractors which the Company employs to perform services, i.e. for the disclosure of financial information, invitations, recruitment and the Annual General Meeting. Each designated subcontractor is a personal information controller for the Company.

How long will the Personal Information be stored?

We store your personal information as long as it is necessary to provide you with our services or if we decide there is another legitimate reason for longer storage.

The right to store you personal information is based on the right of legitimate interest.

Legitimate interest is based on that we will only communicate with you in your professional role and keep you informed based on one the purposes below.


  • Keep you informed by email as we add new blog posts or news to our website.
  • Send the information you request from our Knowledge Banks/Resources/Expertise/Inspiration pages.
  • Inform you about activities and events that might interest you.
  • Contact you with the help you have requested.
  • Contact you about recruitment if you have applied to work with us.
  • Applications to annual general meetings are used for voting lists and to administer the annual general meeting.

We also save personal information for the purpose of marketing analysis and automatic profiling based on user behaviour, where your profile might be used for marketing purposes.


By accepting this policy, you also agree that the Company uses your personal information to contact you for marketing and marketing analytic purposes. The purpose for this is to enhance the experience and optimize the quality of our services. If you for any reason wish not to receive any marketing, please contact us with the subject that you do not wish to be contacted with any promotional purposes by sending an email to or use links that we provide in email communication with you for controlling the personal information that we store.

Your rights as a personal information provider

We only store the information that we need according to the purposes described above. As a personal information provider you always have the right to:

  • Take note of the information we store about you.
  • Change or update the information we store.
  • Have your information deleted and forgotten.
  • Have your information stored but no longer linked to you as a person.

You also have the right to get information about infringements in our data records by email from us.

If you require assistance or to be informed about your rights you can contact us by sending an email to


The Company wants you to feel safe when providing us with your personal information, therefore we take all reasonable precautions to make sure your personal information is safe. Among other things, SSL security is utilized. Your personal information will never be sold or transferred to other parties for other purposes than specified in this policy.

Processing of personal information is done according to the Swedish integritetsskyddslagstiftningen.

The systems we use to store your data are fundamentally adapted to comply with privacy laws that exist in Sweden and the rest of the EU as described here. The Company only cooperates with partners that process personal information within EU/EES or companies that comply with the same level of security as EU/EES requires.

Cookies and log files


When you visit cookies are stored on your device. These are small text files that can store information such as settings on the website. They also allow tracking to follow what you do on the website.

Most web browsers accept cookies by default, but if you do not want to utilize cookies you can change your browser settings to be notified every time a web site tries to store a cookie on your device.

When you visit our website you will be notified and informed about the different cookies we utilize and how you can set your web browser to notify you every time it is receiving a request to store a cookie. This way you are in control if you want to accept or reject the request to store a cookie.

Our Cookies

A cookie is a text file that downloads and stores information about your visit to the device you are accessing the site from. The details of your previous visit are remembered for the next time you visit the website using that device.

Cookies help Pitchflow AB improve the performance of the website as it remembers your performance and can make tweaks based on visitor behaviour and statistics. We sometimes place cookies on your device which helps us serve relevant adverts to you when you visit other websites.

The types of cookies we use

We have listed the categories of cookies we use on the website and the function of them below.

Necessary cookies

These cookies are essential for the website to operate correctly and cannot be disabled without ruining the usability of the website. The law does not require us to ask consent to use these cookies and they will always be placed when you use the Pitchflow AB website.

We delete these cookies when you leave the website, where possible.

Functional Cookies

These cookies remember the choices you make on our website, improving your experience. We use them to display recommendations for you based on your past activity on our website. Functional cookies may be required for actions such as watching a video.

Any data that these cookies collect is anonymised before being used for any other purpose. We do not keep records of your data or track you personally, or monitor how you browse other websites.

This information is not made available to other websites.

We also use third party cookies from companies such as LinkedIn and Facebook to allow you to share information to your timeline by liking or sharing content.

Analytics Cookies

Analytics cookies are used to gather anonymous data on how visitors use the website. They look at what pages are the most popular, how long visitors stay on them, if and when a user gets an error message and other similar useful data which we use to improve how the website works and make information easier to find. This data is anonymous and we cannot track you individually using analytics cookies.

Managing Cookies

Most web browsers allow you to control which cookies are accepted via a setting interface, we have listed articles on this below:

If the browser you like to use is not listed above, normally there is a ‘Help’ option on your browser to find out about how it handles cookies, or visit the website you downloaded it from for more information.

If you would like to contact us about cookies, please email us at

Managing Analytics Cookies

Google Analytics provides a browser plugin to prevent their analytics cookies being placed or you can use your browser settings to disallow analytics cookies.

Tracking email communication

We use SharpSpring to track our email communications. We do this to ensure that an email correspondence is delivered and that it’s delivered to a valid email address.

Third party cookies

We use cookies for analytical purposes to evaluate and to draw statistics over the general behaviour of the visitor on our website.

For example:

  • What external websites the visitors came from
  • What searchterms were used
  • What pages that are visited most frequently

We gather statistics about the usage and interactions on our webpage. This information is collected to make our website as user friendly and relevant as possible for you as a visitor. All the information that is collected is aggregated on a comprehensive level, as well as anonymous.

Pitchflow AB website uses the following tools:

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Hotjar
  • Hubspot
  • Social media platforms (see “links and external websites”)

If you continue to use our website without making any changes to your settings, we will assume that you are ok with our cookies.

Log files

When you are using the web from your computer or mobile device, the web server will log your interaction with the website, this log will contain basic information such as page views and IP address. The information inside these log files is completely anonymous and cannot be used to identify you as a person.

Links and external websites

On the website there are links that lead to external websites and social media platforms. The Company cares about the personal integrity of you who visit the website and the following social media platforms that the Company uses:

This privacy policy does not apply to other websites or social media accounts. When visiting external websites, take part of their privacy policy before providing them with your personal information.

Using data for profiling

We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.